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[Free Sample] Seed Round Mobile App Financial Plan

  • Designed for illustration of a standard startup financial plan.
  • Built around marketing funnels, conversion rates, and monetization strategies to forecast user growth and revenue potential.
  • Includes standard financial statements and investor return projections with a sample convertible note structure.
  • Offers scenario modeling and performance dashboards to visualize financial outcomes and funding needs.
  • More information

    Key Features
  • Marketing-Driven Revenue Forecasting – Models user acquisition based on ad spend, conversion rates, SEO efficiency, and user retention.
  • Two Subscription Pricing Tiers – Simulates revenue from different pricing levels launched at various stages of the project.
  • Three-Phase Project Build-Out – Incorporates phased development costs and scaling considerations.
  • Standard Financial Statements – Includes P&L, cash flow, and balance sheet and detailed P&L summary.
  • Investor Return Projections – Features a sample convertible note structure with IRR and MOIC calculations.
  • Scenario Modeling – Adjust assumptions and analyze different financial outcomes.
  • User Growth and Churn Analysis – Tracks the impact of user behavior on long-term revenue potential.
  • Inputs and Outputs

    Inputs and Outputs

    Primary Inputs

    • Revenue Drivers: Marketing budget, user acquisition cost (CAC), ARPU, LTV
    • Cost Assumptions: Development costs, infrastructure, operations, marketing spend
    • Financial Structure: Convertible note terms, fundraising assumptions, exit scenarios
    • Growth Metrics: Monthly users, subscribers, churn, revenue per user

    Primary Outputs

    • Financial Projections: Revenue, EBITDA, cash flow, and investor returns
    • Investor Returns & Simplified Cap Table: IRR and MOIC based on convertible note funding
    • Cash Flow Analysis: Monthly cash burn and funding requirements
    • Performance Dashboards: Visualize financial KPIs and user growth metrics
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    Other Notes
  • Dashboard with Key Insights – Summarizes financial performance at a glance
  • Investor Returns & Convertible Note Calculations – Example mechanics for startup fundraising
  • Marketing Spend vs. Revenue Tracking – Understand customer acquisition efficiency
  • Terms of Use

    This financial model ("Model") has been prepared solely for illustrative and informational purposes. It is provided to the recipient ("User") on an "as-is" basis and is subject to the following terms:

    Acceptance of Terms: By using the Model, the User acknowledges and agrees to these terms.

    No Liability for Errors or Omissions: While every effort has been made to ensure the accuracy of the Model, the author makes no representations or warranties, express or implied, regarding the completeness, accuracy, or reliability of the Model, its calculations, or its assumptions. The User assumes full responsibility for verifying the Model's outputs and ensuring their applicability to the User’s specific circumstances.

    Assumptions: The Model relies on assumptions, estimates, and projections provided by the User or based on publicly available information. The author does not guarantee that these assumptions will be realized or that the results will align with future outcomes. Any reliance on these assumptions is at the User's own risk.

    No Professional Advice: This Model is not intended to provide financial, legal, tax, accounting, or investment advice. Users should seek independent advice from qualified professionals before making any decisions based on the Model.

    Limitation of Liability: Under no circumstances shall the author be liable for any direct, indirect, incidental, consequential, or punitive damages arising out of the use of or reliance on the Model, including but not limited to financial losses, business interruptions, or loss of profits.

    Improper Use: The author accepts no liability for any consequences resulting from improper use of the Model or alterations made by the User or third parties.

    No Guarantee of Outcomes: The Model does not guarantee any particular outcome, including but not limited to successful fundraising, credit approvals, or project feasibility.

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    Frequently Asked Questions

    Here are some common questions about our financial models and services.

    How does the purchase work?

    Purchasing our financial models is easy! Select your desired model, and proceed to checkout. You'll receive a download link via email upon completion.

    What do I need to run these models?

    You will get best experience if you run MS Excel included in Office 365 or Microsoft 365. Backward compatibility is not ensured as some models use functions only available in the versions mentioned above.  

    Can I request customization?

    Absolutely! I offer customization services to tailor the models to your specific needs. Just reach out through the "Schedule Time With Me" button on the top.

    What if I need help with purchased template?

    If you have questions or need assistance, I'm here to help! Get in touch with me directly, you will get a prompt and effective assistance.